Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy Josh Gordon

ISBN: 9780425176498

Published: October 1st 2000

Paperback

304 pages


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Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy  by  Josh Gordon

Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy by Josh Gordon
October 1st 2000 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 304 pages | ISBN: 9780425176498 | 10.68 Mb

Based on seven separate research studies of top sales people -- and more than 100 interviews with the heads of todays most successful corporations -- Selling 2.0 captures the key concepts of an exciting sales renaissance. Josh Gordon, author of theMoreBased on seven separate research studies of top sales people -- and more than 100 interviews with the heads of todays most successful corporations -- Selling 2.0 captures the key concepts of an exciting sales renaissance.

Josh Gordon, author of the groundbreaking Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers, tackles the challenge of selling in a new age of increased information, power, and customer choice. Todays smart sales people must stop pushing for sales and start motivating customers to buy.Filled with essential, hands-on advice and seventeen motivational techniques, Selling 2.0 is the book for successful salesmanship in todays technological marketplace.Includes in-depth interviews with, and survey responses from:-- Microsoft -- Coca Cola -- Nike -- Merrill Lynchn -- America Online -- Yahoo -- Disney -- IBM -- Intel -- UPS -- Pfizer -- MasterCard -- Xerox -- Bristol-Myers Squibb -- Ford -- Sony -- Oracle -- Dell -- Cisco Systems -- and more



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